The field of digital marketing has transformed business strategies for customer engagement. With the rise of online platforms, the need for proficient digital marketers has surged. To meet this demand, Swayam, a Government of India initiative, offers an extensive “Free Digital Marketing Training” course in Hindi. This blog explores the course’s structure, highlights its advantages, and provides guidance on how to enroll. If you’re looking to enhance your digital marketing skills and capitalize on the growing opportunities in this sector, this Swayam digital marketing course is an excellent starting point.
Overview of Free Digital Marketing Training online
The “Basics of Digital Marketing” course aims to equip learners with a foundational grasp of digital marketing principles. Taught by Dr. Shilpa Bagdare from Devi Ahilya University Indore, the course spans 12 weeks and offers 4 credit points. It covers various aspects of digital marketing, including SEO, SEM, social media marketing, email marketing, and more. The course starts on July 11, 2024, and ends on October 31, 2024, with enrollment open until August 31, 2024. The exam is scheduled for December 15, 2024.
Free Digital Marketing Training online Course Content and Structure
The course is structured into weekly modules, each focusing on different aspects of digital marketing. Here is a detailed breakdown:
- Week 1: Introduction to Marketing and Digital Marketing
- Understanding digital space and marketing
- Identifying opportunities for marketers
- Differentiating consumer behavior
- Week 2: Search Engine Optimization (SEO)
- Importance of search engines
- On-Page and Off-Page Optimization
- Keyword research using Google Keyword Planner
- Week 3: Search Engine Marketing (SEM)
- Working of search engines
- Creating SEM campaigns
- Display advertising
- Week 4: Social Media Marketing
- Utilizing social media platforms for marketing
- Managing digital assets on social media
- Spread of word-of-mouth through social media
- Week 5: Online Reputation Management and Mobile Marketing
- Enhancing brand reputation on social media
- Managing mobile marketing strategies
- Website planning and creation
- Week 6: Email Marketing and E-commerce
- Crafting email marketing campaigns
- E-commerce and retailing in online space
- Show-rooming vs. Web-rooming
- Week 7: E-commerce Strategies and Content Marketing
- E-commerce business models and processes
- Importance of content marketing
- Influencer marketing
- Week 8: Digital Marketing Strategy
- Integrated marketing communication
- Creating digital marketing strategies
- SMART strategy and 6M framework
- Week 9: Digital Analytics and Measurement
- Importance of analytics in digital space
- Data capture and tracking mechanisms
- Conversion tracking and engagement funnel
- Week 10: Measuring Campaign Effectiveness
- Key performance indicators (KPIs)
- Sentiment mining and textual analysis
- Return on investment (ROI) and customer lifetime value (CLV)
- Week 11: Strategy Planning and Case Studies
- Developing a digital marketing plan
- Case studies on email marketing, social media promotion, and more
- Week 12: Contemporary Technologies and Review
- New technologies in digital marketing
- Review and recap of the course
Basic Things Every Student Must Have to Learn Digital Marketing in a Practical Way
To effectively learn and apply digital marketing concepts, students should have:
- Reliable Internet Connection: Essential for accessing course materials and conducting research.
- Computer or Smartphone: A device to practice digital marketing tools and techniques.
- Basic Understanding of the Internet: Familiarity with using search engines, social media, and email.
- Curiosity and Willingness to Learn: An open mind and eagerness to explore new digital marketing trends.
- Time Management Skills: Ability to allocate time for studying and applying learned concepts.
System Requirements for Digital Marketing Practical Work
To gain practical experience in digital marketing, students need the following system requirements:
- Computer Specifications: A computer with at least 4GB of RAM, a dual-core processor, and a minimum of 100GB of hard disk space. An up-to-date operating system (Windows 10, macOS, or a recent version of Linux) is recommended.
- Internet Connection: A stable and high-speed internet connection (at least 10 Mbps) to handle video lectures, online tools, and digital marketing software.
- Web Browser: A modern web browser such as Google Chrome, Mozilla Firefox, or Microsoft Edge, with extensions for ad-blocking and SEO tools.
- Software Tools: Access to digital marketing tools like Google Analytics, Google Ads, social media management platforms (e.g., Hootsuite), and email marketing services (e.g., Mailchimp).
- Additional Resources: Headphones or speakers for listening to lectures, and a webcam for participating in webinars or online discussions.
Having these system requirements ensures that students can efficiently practice and apply the digital marketing techniques learned in the course.
Learning Objectives
Each week of the course is designed with specific learning objectives to ensure that learners gain practical and theoretical knowledge in digital marketing. For example, in Week 1, learners will identify the impact of digital space on marketing, while in Week 2, they will learn about SEO techniques and tools.
Benefits of the Course
The “Basics of Digital Marketing in Hindi” course on Swayam offers numerous benefits:
- Free Access: The course is free to enroll and learn.
- Expert Instruction: Learn from experienced professionals like Dr. Shilpa Bagdare.
- Comprehensive Content: Covers all essential aspects of digital marketing.
- Practical Assessments: Includes self-assessments and graded assessments for hands-on learning.
- Certification: Upon completion and passing the exam, learners receive a credit certificate for a nominal fee of ₹1000.
Certification Details
Swayam provides a certification for the course at a fee of ₹1000. Enrolled students who complete the course and pass the final exam are eligible for the certification. This certification not only validates your knowledge but also adds value to your professional qualifications.
How to Enroll
Enrolling in the course is straightforward:
- Visit the Swayam website.
- Search for “Basics of Digital Marketing.”
- Click on the course and select “Enroll Now.”
- Complete the registration process and start learning. Make sure to enroll before the deadline on August 31, 2024, and mark your calendar for the exam on December 15, 2024.
Instructor Profile
Dr. Shilpa Bagdare, the course instructor, is an Assistant Professor at the International Institute of Professional Studies, Devi Ahilya University Indore. With a Ph.D. in Management (Marketing) and over 15 years of teaching experience, Dr. Bagdare specializes in various marketing disciplines, including digital marketing. Her extensive research and publications in peer-reviewed journals further establish her expertise in the field.
Books and References
To complement the course, several books and references are recommended:
- “Digital Marketing: Cases from India” by Rajendra Nargundkar and Romi Sainy
- “Understanding Digital Marketing” by Damian Ryan
- “Marketing 4.0” by Philip Kotler
- “Digital Marketing” by Seema Gupta
- “Fundamentals of Digital Marketing” by Punit Singh Bhatia
- “The Art of Digital Marketing” by Ian Dodson
Conclusion
The “Basics of Digital Marketing” course on Swayam is an excellent opportunity for anyone looking to enhance their digital marketing skills. Whether you’re a student, a professional, or a business owner, this course provides valuable insights and practical knowledge to succeed in the digital landscape. Enroll today and take the first step towards mastering digital marketing.
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